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Roast notes

Practical articles for digitalizing your Costa Rican business.

The article archive is fully bilingual now.
SEOApril 2026 · 5 min read

Why is your business not showing up on Google?

The answer is not "do SEO". It is simpler and deeper than that. Here is where to start without spending a cent.

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Digitalization4 min read

WhatsApp Business: the basics every business needs

Product catalog, automatic replies, and a professional profile. All free. I will show you how to set it up in 20 minutes.

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Web6 min read

Landing page vs website: which do you need first?

It depends on where your business is today. I will help you understand the difference with real examples from Costa Rica.

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Costs5 min read

How much does a website cost in Costa Rica?

Between $200 and $20,000. The range is huge and the difference matters. Here is what is behind each price.

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Strategy4 min read

Instagram is not a website: important differences

Thousands of entrepreneurs use Instagram as their only digital presence. Here is what they are risking.

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