Skip to main content
← Back to blog
This article body is currently available in Spanish. The bilingual site structure is ready, and the article archive can be translated next without changing the route structure.
DigitalizationApril 2026 · 4 min read

WhatsApp Business: the basics every business needs

Product catalog, automatic replies, and a professional profile. All free. I will show you how to set it up in 20 minutes.

What to set up first

Start with the basics: the correct business name, a clear description, hours, address if applicable, and a link to your website. That already changes the perception of professionalism.

Then load a simple catalog with the most requested products or services. It does not need to be perfect; it needs to help the customer quickly understand what you offer.

  • Welcome message for new contacts.
  • Quick replies for repeated questions.
  • Catalog with clear names and prices.

How to keep it from becoming chaos

The tool alone does not solve the process. If everything arrives through WhatsApp without labels, hours, and follow-up, you end up running the business from your phone in reactive mode.

The key is to use it as an entry channel and not as a replacement for a complete digital presence. WhatsApp helps close; the site helps explain and convert better.

Next step

If you want to apply this to your business, we can map it out together in a short call.

Book a coffee chat